The Air Jordan 4 holds a unique place in sneaker history, and this lookbook explores why it’s become such a coveted item for enthusiasts worldwide. Originally debuted in 1989, this model wasn't immediately understood, but over the decades, its attraction has only expanded. Featuring the “Bred” and “White Cement” colorways to more recent c

The Air Jordan 4, released in 1989, remains a exceptionally popular silhouette, and for solid reason. This guide will take you through everything you need to understand about them, from their early design inspiration – said to be rooted in European luxury shoes – to the many collaborations and palette variations that have appeared over the year